CANNABIS HEMP CONFERENCE AND EXPO 2018
CANNABIS PR, MARKETING & EVENT CAMPAIGN
The Cannabis Hemp Conference and Expo, Canada’s largest and most comprehensive cannabis conference, took place in Vancouver, BC in September 2018 – two weeks prior to legalization. The educational event explored both the current and future uses of cannabis and other plant-based medicines featured two days of immersive conference programming and a final day of intimate workshops and an expansive expo. The annual event showcased presentations by international experts on entheogen use, public policy and research, with Nine Point Agency assigned to manage the cannabis public relations strategy and generate media coverage prior, during and after the conference.
Taking the lead on all media relations activity, Nine Point Agency created a comprehensive and strategic PR plan to maximize publicity. The agency distributed the press release announcing the event, facilitated sponsorship opportunities and secured several high-profile interviews with broadcast, print and online media. Through the creation of compelling content, and leveraging relationships with key media contacts, Nine Point Agency amplified exposure of the conference that resulted in increased ticket sales.
The event received widespread coverage across both national and regional media, with over 160 articles secured on the conference – boasting an impressive reach of 43,000,000. This included broadcast coverage on CBC English, CBC French, CTV and CKNW, as well as print articles in Financial Post, Vancouver Sun, Calgary Herald, The Province, Sing Tao Daily, Business in Vancouver and The Georgia Straight.