THE HERBAL CHEF, VANCOUVER POP UP
WHOLE LEAF CANNABIS EVENT, PR & MARKETING CAMPAIGN
In April 2018, The Herbal Chef and Nine Point Agency sold out two experiential cannabis pop-up dining experiences in Vancouver, BC. Recognized as the world’s foremost cannabis chef, Christopher Sayegh celebrated his first event in Canada by sharing his adventurous, cannabis-infused dishes with Vancouver diners at a secret location. The eight-course menu incorporated cannabis into every dish and featured freshly caught seafood, foraged produce, ingredients sourced from local farmers and growers, and complementary B.C wine pairings. The event was a complete success and Sayegh was thrilled to achieve his goal of spreading awareness of the importance to destigmatize marijuana use and the benefits of cannabis-infused dining.
Nine Point Agency produced the event in its entirety, securing the venue, hiring staff, coordinating rentals, designing menus and arranging gift bags. Our team managed the event sponsorship, guest list and took the lead on all marketing and media relations. Significant buzz resulted in both dinners selling out immediately, with a wait list of over 70 people.
The Pop-Up Dinners received extensive media exposure, including 30 media placements with a total reach of 33,866,067. Nine Point Agency’s strategic PR plan connected with key media contacts in the cannabis and marijuana space and secured an article feature on the cover of the Georgia Straight, as well as features in the Daily Hive, Vancouver Magazine, the Vancouver Courier, CKNW Radio, Fashion Magazine, Beat Route Magazine, the Planters Guide and more.