So Great to Meet You — 

Specializing in lifestyle & wellness brands, Nine Point is a strategy-driven public relations and creative agency guided by a vision of radical wellbeing.

 
 

Our Services

 

  • Strong PR results require strategic thinking and an informed plan. We start every project with a clear goal and deep industry research to make sure we remain ahead of the curve on trends and competitors. We take a critical look at your business needs to develop specific tactics to support, from key message development to strategic partnerships. By creating a customized plan with an integrated PR strategy, we help you enhance and grow brand reputation and awareness.

  • We’re storytellers adept at sharing your story and crafting the right message for your brand. We work closely with your team to develop and deploy impactful messaging about your business. Through press releases, story pitches, deskside meetings and more, we leverage our trusted and diverse media relationships to secure coverage across print, broadcast and digital platforms.

  • Working with influencers across North America, we find the perfect partner to help introduce your brand to new audiences and elevate brand awareness. We’ve spearheaded successful collaborations and content campaigns across several industries, including cannabis, fashion, beauty, food, fitness and design.

  • Overseeing everything from crafting a social presence to launching and managing social campaigns, we expand your digital presence and establish your brand on multiple platforms. Our work includes content creation, posting and engagement for specified platforms, community management, digital and social advertising as well as detailed analytics reporting. See our past social and digital campaigns here.

  • From creating or refining brand identity to developing custom content, our talented in-house creative team can elevate how you show up. Whether you need complete creative solutions or something more a la carte, our services include, art direction, packaging design, graphic design, copywriting, content development, photo and video shoot production and so much more.

  • We firmly believe that memorable experiences not only leave an indelible impression (everyone remembers a good party) but naturally create community and connection. We bring people together — virtually and in person — in meaningful ways to celebrate your brand and vision.

 

Toronto Media Dinner

Numinus

Challenge —

To connect top tier media with Numinus executives and Founder, Chair & CEO, Payton Nyquvest,  to discuss Numinus’ groundbreaking mental health services and research as a leader in the wellness and healthcare industry. 

Approach —

Alongside Numinus, Nine Point Agency hosted a private media dinner in Toronto at 1 Hotel’s Casa Madera. Additionally, Nine Point Agency secured multiple in market interviews for Payton Nyquvest (Founder, Chair & CEO of Numinus) with publications and podcasts such as Gent’s Talk Podcast, Canada’s Podcast, and The Sofie Show podcast.

Impact —

For the media dinner, we secured 11 dinner attendees, including the below:

  • Leah Rumack, Freelance Writer (The Globe and Mail, Toronto Star, Fashion, Refinery29 etc.)

  • Briony Smith, Freelance Writer (The Kit, Toronto Life, Chatelaine, Flare, CBC)

  • Justin Mastine-Frost, Director of Digital Content, SHARP

  • Isabel Slone, Freelance Writer (Canadian Business, The Globe and Mail, New York Times)

  • Sofie Mikhaylova, Freelance Writer (The Washington Post, Vice)

  • Andrea Yu, Freelance Writer (Toronto Life, The Globe and Mail, Macleans, Canadian Business)

  • Liz Guber, Editorial Director at Girlboss

  • Shawna Cohen, Freelance Writer (The Globe and Mail)

  • Erin Davis, Freelance Writer (Canadian Living, Maclean's, Daily Hive, Bay St. Bull)

  • Hawley Dunbar, Co-Founder (Sidewalk Hustle)

  • Tristan Banning, Co-Founder (Sidewalk Hustle).

 
 

30-Day Challenge Launch

Movement by NM

Challenge —

Build awareness and drive sign-ups for the platform’s spring fitness challenge

Approach —

To support the global launch of the online fitness platform’s 30-Day Challenge, Nine Point Agency brought the app and its inspiring program to life with an in-person event hosted in the brand’s hometown of Vancouver. Through founder meet & greets, an engaging 45 minute workout that included in-person and video integration, strategic partnerships with local, like-minded yoga, wellness, food & beverage brands, and on-site activations including a photo moment and a mini LED facial, Movement by NM shared its brand story in a tangible, authentic way that helped drive brand and campaign awareness, brand affinity, and program sign-ups.

Impact —

Our efforts secured:

33: event guests (room max.) 

1,253,505: social media impressions 

2,000: 30-Day Challenge sign-ups 

3: brand partnerships including Supported Soul, Fig Facial, and Krave Health Hub

 
 

naaʔuu Tribal Parks Media Fam - Tofino

Indigenous Tourism BC

Challenge —

To host local media on a familiarization trip in Tofino, to garner coverage for the event and promote ticket sales for the naaʔuu event series presented by the Tla-o-qui-aht Nation, in collaboration with Tribal Parks.

Approach —

Nine Point Agency worked in partnership with ITBC, Tribal Parks, 4VI and Tourism Tofino to host regional media on a two-day itinerary to Tofino to experience the very first cultural presentation, naaʔuu, by the Tla-o-qui-aht Nation. The promotion of the event included a paid media partnership with CTV Morning Live, hosted by Jami Savage, along with ticket contesting on social media, event listings, and targeted pitching to local media. 

Impact —

Our efforts resulted in 17 media placements with a total of 5.6 million impressions. Coverage highlights included:

  • Vancouver Sun

  • Toronto Star

  • The Georgia Straight

  • CTV Morning Live 

  • The Province

  • Global News 

  • Business in Vancouver

  • Canadian Traveller

  • Yahoo! News

  • To Do Canada

  • The Globe and Mail

 
 
 

Want to Get Deep?

Find out more about our clients, past and present, or take a deep dive into some of our proudest moments and favourite gigs — aka our Work. Learn about where we think the cannabis industry is headed by gazing into our crystal bong ball on the Cloud Nine blog, and check out our insights and reports. Or maybe you just want to look deep into our eyes?

 
 

Nine Lives — 

 
 
 
 

Evolution takes time. Getting here took time and a few iterations.

Founded on the belief that cannabis has the ability to change lives, Nine Point Agency expands on this idea, working with brands across a multitude of industries to focus the narrative on the spaces where lifestyle and regulated industries increasingly overlap.

We’re a PR agency for now and for the future. 

 

Find out more about Nine Point PR’s history, team and ethos.