rains

event MANAGEMENT & MeDIA RELATIONS

THE APPROACH

To support the opening of Rains, Nine Point planned and coordinated an elevated, invite-only cocktail party. Featuring 100 guests including a much-talked about mix of Vancouver’s tastemakers dressed in Rains, event elements thoughtfully showcased the brand’s minimalist, neo-Scandinavian style. Driving further amplification of the opening news, Nine Point also executed a media relations program that included press release distribution, store tours, interviews, and asset facilitation.  

THE RESULTS

→ 10 pieces of feature media coverage including Daily Hive, ELLE Canada, Glory Media, The Vancouver Sun, VITA, Montecristo, and more. 

→ 100 guests in attendance

→ 75 social media hits

→ 3,523,000+ total media & social coverage reach

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