
LOLO
DIGITAL MARKETING & advertising
THE APPROACH
To support the launch of LOLO, we rolled out a well-rounded digital advertising campaign spanning search, display, and social media channels. This multi-platform strategy attracted attention, boosted brand awareness, and drove early sales, setting up LOLO for sustained growth in the RTD cocktail market. By strategically targeting key audiences and improving keyword quality scores, our approach maximized brand visibility from day one.