How We Do Things — 

We believe in taking risks, pushing boundaries and going higher.

Combining traditional PR and media services with full creative services, our work expands and shapeshifts to accommodate the needs of our clients and their stories.

 

Our Clients — 

 
 
 
 
 
 

alder apparel

Challenge —

Build overarching brand awareness in the US market, highlighting alder apparel as a pioneer for modern and inclusive, women’s outdoor recreation apparel.

Approach —

To boost brand awareness and help drive brand affinity with a specific focus on the US market, Nine Point Agency built a strategic media relations program with gifting, awards, and the brand’s co-founders at the centre. Through storytelling, interviews, and product reviews, coupled with intentional influencer seeding, Nine Point was able to cut through the clutter and highlight the brand’s deep commitments to inclusivity and sustainability, its modern clothing, and the founders’ long-term dedication to accelerating circularity. 

Impact —

Alder’s rich story reached new audiences with feature editorial placements and product inclusion in top-tier outlets across the US including Well + Good, GQ, Conde Nast Traveller, Golf Digest, and SELF’s 2023 Activewear Awards, among others. 

Additionally, the brand was able to leverage the coverage on their owned channels, reinforcing alder’s key differentiating factors and its position as a leader in the outdoor recreational apparel industry.

 
 
 

National Launch

Kathmandu Canada

Challenge —

Approach —

Establish and grow brand awareness in Canada while educating consumers about the New Zealand brand’s B Corp status and its commitment to sustainability.

To introduce Australasia’s number one outdoor apparel brand to the Canadian market, Nine Point Agency created and executed a dynamic PR program focused on experiential storytelling. By levering product testing and reviews, authentic influencer partnerships, and an immersive media and influencer outdoor event, Nine Point showcased Kathmandu’s premium product and its commitment to sustainability, driving not only brand awareness but brand affinity.

Impact —

Over a six-month program, Nine Point secured 65 editorial features (8,798,500 reach) in top-tier fashion, outdoor, and lifestyle outlets across Canada including FASHION Magazine, Vancouver Sun, National Post, Explore Magazine, Kootenay Mountain Culture Magazine, and others.

  • 2 x micro influencer partnerships resulting in 9,346 impressions

  • 20 x highly engaged event guests with a combined Instagram reach of 214,592 

  • Plus a bank of UGC that was used and shared for weeks post-event

 
 
 

S+T x Paula Abdul Launch — Cross Canada

Smash + Tess

Challenge —

Build awareness and drive sales for the new S+T x Paula Abdul collection

Approach —

Nine Point Agency helped create awareness for the Smash + Tess’ new celebrity collaboration collection with Paula Abdul. We focused on a national strategic media relations program to garner coverage and drive retail sales for the collection. Our tactics included press release distribution, targeted pitching and exclusive interview opportunities with Paula Abdul.

Impact —

Our efforts secured 26 Canadian editorial placements including exclusive interview editorials resulting in over 7 million impressions. 

Coverage highlights include: 

  • Hello! Canada

  • eTalk (CTV)

  • FASHION Magazine

  • Post Media (syndicated across Canada)

  • VITA Daily

 
 
 
 

The New Limitless Launch — Vancouver, BC

Arts Umbrella

Challenge — 

Build widespread awareness for the grand opening of Arts Umbrella’s state-of-the-art new school facility, The New Limitless, on Granville Island.

Approach —

Nine Point Agency prepared and executed a strategic and comprehensive media and influencer relations program to generate significant buzz and awareness for the grand opening of Arts Umbrella’s new school facility: The New Limitless. Our tactics included press release and media alert distribution, exclusive in-person individual & group media and influencer tours, virtual media desksides, creative media mailers and targeted pitching to top-tier BC, Canadian, US and international media.

Impact —

Our efforts secured 116 press hits and feature brand stories in leading local and national publications. Coverage highlights include:

  • Montecristo Magazine

  • WestCoast Homes and Design 

  • The Globe and Mail

  • The Art Newspaper

  • BizBash

  • The Vancouver Sun

The New Limitless was also featured in multiple exclusive broadcast segments, such as CBC “On the Coast”, CKNW, CTV Vancouver, Global BC, News 1130, CBC Radio-Canada, among others.

 

Past Clients —