In this blog post we explore how we can utilizing TikTok to promote responsible tourism

Influencer marketing is essential for brands aiming to authentically connect with their target audience. With 75% of Canadian companies dedicating budgets to influencer marketing and 89% of influencers only representing brands they genuinely like, the impact of this strategy is undeniable.

In this exclusive, Coach Shayain, a certified LPGA Golf Coach, digital creator, and mentor dedicated to empowering women and beginners in the world of golf and business. Through her renowned Fundamentals Golf Program, Shayain breaks down barriers and stereotypes, fostering an inclusive and welcoming environment for all.

In this blog post we explore the 2024 the media landscape as it continues its rapid evolution.

To kick off the new year, here are our #PR industry insights that we expect to see at NPA this year

With sustainability and transparency gaining prominence in the political and corporate landscape, we explore how PR professionals play a pivotal role in driving tangible action and change for future generations.

In this edition of Community High, Beth shares her journey from high school fashion to a thriving swimwear brand, providing a glimpse into the world of fashion and empowerment.

In this blog, we explore the benefits of choosing the right agency to partner with your company.

As the sun reaches its peak and the temperatures soar, our team couldn't resist sharing their summer essentials to help you end the season in style.

From moisturizers and activewear, to SPF and fresh fragrances, we tapped into the team's excellent taste with our must-haves guaranteed to add an extra dose of fun to your summer! Are any on your list? Let us know

Congrats! You’ve finally done it: secured the big job. But now you’re probably wondering, what comes next? The interning experience can be a daunting one, but now that you’ve landed the job, it’s time to start thinking about training and getting settled into your new role.

In this edition of The Intern Experience, we’re breaking down our top tips to set yourself up for success in your internship.

Meet Anna Li (she/her), a.k.a Anna the Cannabinista. She’s a content creator and cannabis recipe developer who loves making healthy, infused recipes.

In this edition of Community High, we chatted with Anna about cannabis, her life in front of the camera, and what’s she’s learned in her career so far.  

Meet Bea Chan (she/her), podcast host, community builder, and co-founder & CEO of Sisters in Psychedelics.

After leaving her corporate career and discovering the incredible healing powers of plant medicines on a trip to Asia, Bea is on a mission to change the public perceptions of psychedelics. Now a growing trend among wellness enthusiasts, psychedelics - more specifically psilocybin - is gaining recognition for its mental and physical benefits.

Designed to support Canada’s community of up-and-coming brands and creators, the Incubator Program equips brands with affordable PR and marketing services to put brands in front of new audiences, increase brand awareness, and grow to new heights.

Meet Mikayla Wujec, storyteller, National Geographic Explorer, and founder of inclusive outdoor clothing brand, alder apparel. After traveling and working around the world leading marine conservation research, Mikayla launched alder with the hopes of creating more sustainable and stylish apparel that inspires women to take part in the outdoors.

The Vancouver-based agency welcomes new clients for a strong start to 2023.

The Vancouver-based agency welcomes new clients for a strong last quarter.

Meet Gia and Grace, former Interns turned Account Coordinators. In this three part series, they’re sharing their top tips for nailing the interview, landing the job, and climbing the industry ladder.

Meet Amanda Siebert (she/her). We sat down with her to chat about her work as a journalist in the cannabis and plant medicine space, and to discuss the exciting new launch of her new book Psyched: Seven Cutting-Edge Psychedelics Changing the World.

Self care, seriously.

We’re all business when it comes to nurturing our mind, body and soul – and because we don’t like to gatekeep, we’re spilling the beans on our top picks!

From highly active Vitamin C Toners, Gua Shas, and SPF, to Dab Rigs, CBD Topicals and Faux-Freckle Paint, we’ve got our finger on the pulse of all things self-care. Get into our Nine Point Picks - wellness edition!

A creative force to be reckoned with behind some of the most iconic marketing campaigns in history, meet Mathew Stockton (he/him). As the current Director of Marketing at Greentone, we sat down to chat about the creative side of the cannabis industry, where he gets his inspirations and how he got here!