Reports, Insights & Culture —
Welcome to Cloud Nine.
Creating a radical vision of well-being requires a fresh perspective. Cloud Nine is your go-to for honest Op-Eds, client profiles, industry insights and news of our best buds. Because when it comes to emerging cultural trends, we believe no leaf should be unturned.
Five Takes for Cannabis in 2022🌱
As we welcome the fourth year of legalization, much has changed since October 2018. From home deliveries becoming a reality to having Canada's first culinary test kitchen and the inclusion of Indigenous cannabis, the industry keeps evolving.
Demystifying Public Relations
It’s in our DNA to change perspectives and narratives, so let’s demystify the world of PR, by squashing some misconceptions about the industry:
The Fuse Story
Branding is a vital part of business and a clear, memorable brand is key to standing out in a sea of logos and products.
We were excited when the opportunity came up to help Emerald Health Therapeutics develop the brand and identity for their innovative nano-emulsion cannabis beverage shot called Fuse - the first of its kind in Canada.
Requiring a full top-to-tail branding, our team led the project from naming the brand and package design, to creating a strategy for how the end consumer experiences the brand, both online and in person.
Splash 2021: Artist Spotlight
The renowned Arts Umbrella Splash Art Auction and Gala returns for 2021 with an innovative hybrid event experience, hosted in-person at The Fairmont Hotel Vancouver and streamed online to reach art enthusiasts across Canada and around the world.
National Day of Truth & Reconciliation
As we pause to observe Canada's first National Day for Truth & Reconciliation on September 30th, we take the opportunity to focus on learning (and unlearning) with compassion to stand as an ally with indigenous communities across the country.
Three Cannabis Products We’re Trying this Fall
Three years after legalization, cannabis edibles are growing in popularity, sublinguals have entered the adult-use market, and technologies such as nanoemulsion are changing the onset and offset predictability of ingested cannabis.
9 Covid-Friendly Things To Do This Summer
As COVID safety protocols ease this summer, we’re looking forward to getting back into the community and exploring what our beautiful city has to offer! We’ve compiled the ultimate COVID-safe Vancouver summer guide for all your upcoming adventures.
Meet Cute - The Nine Point Incubator Brands of 2021
Here at Nine Point Agency, we are thrilled to announce the launch of an innovative new Incubator Program in support of Canada’s community of creators. Designed to assist the growth and success of small and emerging brands through affordable PR services, the six-month program debuts this July 2021 with four beloved independent Canadian brands.
#CommunityHigh Spotlight – May Globus
May Globus. Podcast host. Sound therapist. Brand and marketing consultant. Photographer. When it comes to content and creativity, May does it all.
Cannabis Sommelier: Yes, it’s a real job!
Yes, cannabis sommeliers are a thing. In Canada, budding experts can obtain their certification through CannaReps, an educational organization co-founded by industry leaders Adolfo Gonzalez and Julie Domingo that offers the first and only cannabis sommelier certification in the country.
The Changing Face of PR: What it means to be an agency now and for the future
Nine Point Agency represents the marriage of Avenue PR and Nine Point. We are a team of PR experts specializing in lifestyle and cannabis brands.
9 Ways Your Fashion Choices Affect Our Planet
As we near the end of a rollercoaster 2020, we wanted to reflect on the ride we’ve been on for the past two years: the journey towards cannabis legalization in Canada.
Celebrating powerhouse females this International Women’s Day
Indica is like ‘in da couch’ like straight couch lock chasing waterfalls and milkers straight to your dome. Hot box at 4:20 the fatty dank endo doobie in a cashed roachclip, Bogart. Just give us the whizzaa! Wake and bake indica hash at the dispensary in Oregon decriminalized. An ancient plant referenced biblically as the Holy Herb and gets your noggin’ rocked.
Welcome to Nine Point Agency!
Nine Point Agency represents the marriage of Avenue PR and Nine Point. We are a team of PR experts specializing in lifestyle and cannabis brands.
Learning, Leading & Legalization
As we near the end of a rollercoaster 2020, we wanted to reflect on the ride we’ve been on for the past two years: the journey towards cannabis legalization in Canada.